Americanisation of Australian Car Market.

[Stealth00]

Since when has the Ford Ranger and Toyota Hilux been call a Truck in Australia? As per large billboard here in Geelong and also TV ads.

I'm sorry to me they are either a dual-cab ute or 4x4 dual-cab ute.

Am I the only one opposed to this obvious Americanisation of our car market?

Is this the future of the Australian car market?

[MickyB]

I thought it started happening when soft 4WD's began being called SUV's. I just hope we don't start hearing coupe's being called 'coops'.

[Franco Cozzo]

I like how she says something along the lines of "you might find a cheaper truck, or a bigger seller, but not a better one!"

Yeah?

http://www.carsales.com.au/bncis/det...D-871108/?Cr=0

http://www.carsales.com.au/nearnew/d...16036030/?Cr=0

http://www.carsales.com.au/nearnew/d...15863470/?Cr=0

http://www.carsales.com.au/nearnew/d...16036664/?Cr=0

There are 4 "better trucks", ones even your own damn product!

[smoo]

lol @ the posers and their 'trucks' that do the same job as a VW Polo 90% of the time.

Trucks have more than 6 gears and 170hp

[new2ford]

That can work the wrong way in advertising in Australia where the term truck is used negatively to describe an SUV that drives like a truck, that is foul-handling and unpleasant to drive. Ford made some advertising milage out of that when Territory was released, comparing its car-like driving qualities to the competitors' "trucks". Ford in Australia should be the last ones to use that term.

[Franco Cozzo]

Originally Posted by new2ford

That can work the wrong way in advertising in Australia where the term truck is used negatively to describe an SUV that drives like a truck, that is foul-handling and unpleasant to drive. Ford made some advertising milage out of that when Territory was released, comparing its car-like driving qualities to the competitors' "trucks". Ford in Australia should be the last ones to use that term.

I remember that ad with the woman taking her kids to school in the Land Cruiser and the truck sounds, lol.

[OzJavelin]

Originally Posted by smoo

lol @ the posers and their 'trucks' that do the same job as a VW Polo 90% of the time.

Trucks have more than 6 gears and 170hp

image

American term traditionally would be "pickup" .. not "truck".

SUV terminology came from marketing strategies to build "traditional" American large, usually V8 powered and inefficient vehicles outside the CAFE rules in the 70s. Came from Jeeps, Broncos, Blazers, Scout, RamCharger, etc ...

The colloquial term "ute" is an abbreviation of "coupe utility" and does not fit any vehicle which is not based off a passenger sedan; i.e. F-series, Ranger, Colorado, DMax, Triton, Ram, etc ...

[Kieron]

Nah, the Americanisation happend many moons ago with this -

[borough]

Originally Posted by OzJavelin

The colloquial term "ute" is an abbreviation of "coupe utility" and does not fit any vehicle which is not based off a passenger sedan; i.e. F-series, Ranger, Colorado, DMax, Triton, Ram, etc ...

This is the reason why I call my Triton a truck and my old Falcon ute a "ute". When the final Falcon and Commodore utes come of the production line the ute is dead.

[Sabantien]

Originally Posted by OzJavelin

American term traditionally would be "pickup" .. not "truck".

Isn't it pickup truck? A truck to me is still something bigger than a 4wd.

[QLD-Bluey]

You are worried about the "Australian Car Market" diminishing and turning American Stealth00 when you proudly displaying the Nissan logo?? You sound like all my Holden supporting friends that call me when a Commondore wins Bathurst,.........just after they wash and polish their Hyundai!!

[Dr Terry]

I known it's being a bit pedantic, but the Falcon AU/BA/BF/FG ute, is not really a proper ute either. The last proper Ford coupe utility was the XH. The last Holden ute will probably be the current VF.

As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.

At least truck sounds a bit more Aussie, than pick-up.

Dr Terry

[Dash_XR]

Originally Posted by Stealth00

Since when has the Ford Ranger and Toyota Hilux been call a Truck in Australia? As per large billboard here in Geelong and also TV ads.

I'm sorry to me they are either a dual-cab ute or 4x4 dual-cab ute.

Am I the only one opposed to this obvious Americanisation of our car market?

Is this the future of the Australian car market?

Nope. Most of their stuff is poorly designed and made boxes, they occasionally come up with something decent and original but it's rare.

[GasoLane]

Read any newspaper when a one tonner ute/tray has a crash.

It's usually "Truck crashes into xxxx"!!

It sounds bigger and tougher than "Ute hits tree".

[Polyal]

Guys they have been making them a lot longer than we have.....

[Ben73]

Originally Posted by Big Damo

I like how she says something along the lines of "you might find a cheaper truck, or a bigger seller, but not a better one!"

Yeah?

http://www.carsales.com.au/bncis/det...D-871108/?Cr=0

http://www.carsales.com.au/nearnew/d...16036030/?Cr=0

http://www.carsales.com.au/nearnew/d...15863470/?Cr=0

http://www.carsales.com.au/nearnew/d...16036664/?Cr=0

There are 4 "better trucks", ones even your own damn product!

Yeah we know you hate every "truck" that's for sale in the Australian market, we see it in every thread lately. Now post some links to trucks that's people earning twice the average australian income can afford.
These American utes are in a different class to every ute sold in Australia. And cost anywhere from 2 to 5 times of a new dual cab ute sold in Australia.
Paying 6 figures for any ute is absolutely crazy and would never do it while they cost $50,000 tops in the USA

[Dr Terry]

Originally Posted by Polyal

Guys they have been making them a lot longer than we have.....

Who are "they" & "we" ? Didn't Ford Australia invent the ute ?

Dr Terry

[Polyal]

They, the yanks, have been making cars longer than we have so the terms used are based on what they say. Makes sense doesnt it, we stop making them and we lose the ability to call stuff what we want.

A ute IMO is a sedan/wagon based platform not some farm equipment like the Hilux's et al

[blackf6]

Look around. It not just the car market. The last few Prime Ministers have been the Presidents lap dogs. Soon we will all be called Cletus, and chew straw. If anything the car market is predominantly asianised.

[Dr Terry]

Originally Posted by Polyal

A ute IMO is a sedan/wagon based platform not some farm equipment like the Hilux's et al

Correct, a true ute is sedan based & the tray & body are built as one.

Anything with a removable tray or not built on a sedan base is NOT a ute.

Dr Terry

[Windsor220]

Any many ways Australia is a mini America so does it really matter

[STINKY NINJA]

Stupid ford advertising girl gets under my skin,its not a truck fool its a bloody DUAL CAB UTE!
Trucks are made by kenworth,volvo,international,western star etc and as has already been said they have alot more gears than 5 or 6!
Somebody slap that girl:(
We are australian and should speak australian lingo,are we sheep or sheep dogs?
They call trucks, tractor trailers,lol.
Tractors are made by massey ferguson haha

[Uncle_Ken]

Originally Posted by Dr Terry

As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.


Dr Terry

How about for SUV..WTWW

What The Wife Wanted

For UTE..NAUTESOT!

Not A UTE So Tough!

UK

[superyob]

Our first locally made Ford cars were 'American', so nothing new here...

[Kayos]

Originally Posted by Stealth00

Since when has the Ford Ranger and Toyota Hilux been call a Truck in Australia? As per large billboard here in Geelong and also TV ads.

I'm sorry to me they are either a dual-cab ute or 4x4 dual-cab ute.

Am I the only one opposed to this obvious Americanisation of our car market?

Is this the future of the Australian car market?

Potato PotAto.. we've got bigger things to worry about than if we follow americans in calling cars trucks or suvs... rather follow them as we have over the past fifty, soon we'll be all living next to blocks of high rises with 2000 to a block, we'll be lucky to see wheels in 20 or so unless it's under 2 with pedals..Enjoy you're next trip into the big city

[Charliewool]

Originally Posted by Dr Terry

Correct, a true ute is sedan based & the tray & body are built as one.

Anything with a removable tray or not built on a sedan base is NOT a ute.

Dr Terry

Using that theory, Commodore IS a ute, and Falcon is NOT??

[STINKY NINJA]

Falcon xr8 truck haha

[joolz]

Just throw it all in the trunk dawg!!

[Sprintey]

Originally Posted by Dr Terry

I known it's being a bit pedantic, but the Falcon AU/BA/BF/FG ute, is not really a proper ute either. The last proper Ford coupe utility was the XH. The last Holden ute will probably be the current VF.

As OzJavelin has said, 'Pick-Up' is a yankee term, as is SUV. We really need more Aussie words for those 2.

At least truck sounds a bit more Aussie, than pick-up.

Dr Terry

Yep, the Aussie thing is the 'coupe utility' and the most 'coupe' were XA-C utes, with the coupe frameless doors, comfort focus, and heavy options choices. These have nothing to do with a dual cab, or a 'truck'. Americans did pretty good versions with El Caminos and Rancheros, too.

[xr8territory]

most of you blokes are talking out your ****!
if your going down the paddock to take a drum of fuel to the header, you throw it on the ute. Falcon ute, Commodore ute(probably break down), hilux, triton, ranger, f100, navara etc, they are all utes if they reside in Australia.