Ford Australia gets $700m design boost

[DanielXR8]

Ford Australia gets $700m design boost
By Ian Porter
May 6, 2006

FORD Australia will take over the design and engineering responsibility for the Ford group's light commercial vehicle from Mazda Motor Corporation.

The move will generate about $700 million in design and technical fees for the local operation.

Using a Federal Government $12.5 million grant, Ford will build a design and engineering centre at Broadmeadows as part of a light commercial vehicle project known as T6.

The T6 is Ford Australia's most important project. The vehicle will be made in three or four countries and Ford expects to sell about 400,000 a year in more than 100 markets.

Ford has also promised to design an all-new Falcon and Territory range, in return for a further $40 million government assistance.

The new models will be designed with left-hand drive (LHD) capability to open up export markets, although Ford president Tom Gorman said yesterday that the new Falcon project, known as E8, had not received formal head office approval for domestic manufacture, let alone export.

The $40 million will be broken up into two tranches, the second of which will not be due until 2012. Mr Gorman indicated this was about when any LHD cars and sport utility vehicles would be exported.

He said the T6 project would help Ford strengthen its design and development, "making us more relevant" in the Ford world.

The Falcon had not been exported until now because other parts of the Ford group were servicing markets such as the Middle East, which has been a successful market for Holden and Toyota Australia.

"We are not going to compete with another part of the company," Mr Gorman said. "That doesn't make sense."

The decision to make Australia the T6 design centre and to go ahead with an all-new Falcon came after federal Industry, Tourism and Resources Minister Ian Macfarlane took a strong message to Detroit in January.

He made it clear Australia wanted a reasonable return for its $4.2 billion investment in the car industry through the Automotive Competitiveness and Investment Scheme, especially in the form of contracts for parts makers and exports of built-up cars and intellectual property.

"There was a real chance that they would not have produced another model Falcon, just done a series of facelifts on the (current) BA/BF platform," Mr Macfarlane said yesterday. "Over time, the $1.8 billion to be invested in the new Falcon would have been put into a rear wheel drive (RWD) car elsewhere or invested somewhere north of here, maybe Thailand, China or India."

Mr Macfarlane said the fall in popularity of RWD cars in Australia was "irreversible". "If we are to produce RWD platforms here, we need to produce the world's best, so we are going to have to have right-hand drive and left-hand drive variants to realise full export potential."

[RPO83]

Ford Australia Announces Major New Projects
Ford Australia has announced a new strategic direction for the company, including significant investment in new projects and accompanying facilities, totalling more than AUD1.8 billion over the next decade.

The company's Product Development team will take an enhanced role as an engineering and design 'centre of excellence' for the Asia Pacific and Africa region.

One of the first projects to be undertaken by a significantly expanded team will include the design and engineering leadership of a new global light commercial vehicle architecture that will eventually be used for product in more than 80 countries worldwide. In addition, the Australian centre of excellence will develop future Falcon and Territory programs for Australia and export markets.

Ford Australia has worked cooperatively with both the Federal Government and the Victorian State Government to ensure the successful outcome of these major investment opportunities.

"As we work to build Ford Motor Company's global competitiveness, it is critical that we continue to invest and grow our capabilities in the Asia Pacific region," said Mr Bill Ford, Ford Motor Company Chairman and CEO.

"The engineering experience and capability we have in Australia is a strategic advantage for Ford and it is important that we use this great resource not just to benefit Australian customers, but to benefit customers in markets around the world.

"The skills and technologies available in the Australian marketplace are some of the best in our global organisation.

"I am glad to see our strategic vision for Ford Australia is shared by the Federal Government and the Victorian State Government. We are very pleased to have worked closely with them to ensure the viability and future success of these major opportunities," said Mr Ford.

"For over 80 years, Ford has taken a leadership role in automotive design, engineering and manufacturing in Australia," said Ford Australia President, Mr Tom Gorman.

"We have been very successful locally with the Falcon range of vehicles, which have been a mainstay of Australian motoring for more than 45 years. More recently, with the launch of Australia's top selling sports utility vehicle, the Ford Territory, we have solidified our position as one of Australia's leading car companies.

"Our local success is now allowing us to capitalise on our strategic location within the increasingly important Asia Pacific region.

"Our new globally-oriented strategic direction will allow us to build upon the capabilities and intellectual excellence we have here in Australia. The Ford Australia team will deliver an exciting new engineering and design program for numerous markets around the world, while also investigating further future export opportunities for both Territory and Falcon."

Global light commercial vehicle architecture

Ford Australia will have lead design and engineering responsibility for a new vehicle architecture that is targeted to underpin a range of light commercial vehicles in more than 80 countries worldwide.

Engineered for both right- and left-hand drive and manufactured in multiple locations, the first derivative is most likely to be a pick-up truck, although the architecture has the capability for a variety of multiple configurations and body styles.

"We are at the very beginning of this exciting new project. Significant engineering and design work over a number of years is still required before formal program approval will be granted by Ford. It is anticipated that once this occurs, the architecture derivatives are expected to result in more than 400,000 sales annually," said Ford Australia Vice President of Product Development, Mr Trevor Worthington.

The design and engineering program is expected to generate in excess of AUD700 million in research and development revenues for Ford Australia during the course of the project.

The new light commercial vehicle project will provide Ford Australia's design and engineering teams with the opportunity to extend their technical knowledge and capabilities, and also represents an expansion of Ford Motor Company's global shared technologies strategy.

"Our success with Falcon, Territory and all their derivatives, has shown that Ford Australia can develop world-class car-based vehicles," said Mr Worthington.

"This new project will afford us with the opportunity to broaden that knowledge base and further increase our importance to the rest of Ford's product development community globally.

"Specifically, engineering for left-hand drive will ensure we have the capabilities necessary to develop possible opportunities for our local products in the future," said Mr Worthington.

Falcon and Territory

An all-new Falcon model and future Territory models will form the basis of potential export opportunities for Ford Australia's globally competitive large rear-wheel drive vehicle platform.

"Our current Falcon model has enjoyed modest export success to New Zealand, while the flexibility inherent in Territory has expanded the company's export reach to South Africa and Thailand," said Ford Australia President, Mr Tom Gorman.

"While we have no concrete export plans to announce at this time, our new strategic direction as a company will involve us actively targeting additional opportunities for our outstanding domestically manufactured vehicles.

"The addition of left-hand drive engineering capability to our product development team will provide significant experience and assist us to develop a viable export program for our world class rear-wheel drive architecture.

"We have agreed with our Government partners, at both the Federal and State level, to aggressively pursue all potential exports for our technologies and skills. We look forward to making progress on this issue in the years to come."

Product Development

Ford Australia's Product Development team will take on an enhanced role within the company's global product development community as a design and engineering centre of excellence for the Asia Pacific region.

"The Asia-Pacific region is vitally important to the car industry globally," said Ford Motor Company Vice President and President of Asia Pacific and Africa, Mr Peter Daniel.

"The design and engineering capability built up by Ford Australia's product development team with the success of recent projects such as both the BA and BF Falcon, the Territory and, most recently, the design and engineering of a new Fiesta specifically for the Indian market, has ensured the team is best placed to lead major new projects in this region.

"This regional capability is critical as Asian economies mature and consumers continue to demand outstanding motor vehicles tailored to their specific requirements."

Importantly, Ford Australia's product development team will take the lead on developing new processes and methods for Ford's global product development community.

"Increasing the stature of our PD team goes further than just the additional projects we plan to undertake," said Ford Australia Vice President of Product Development, Mr Trevor Worthington.

"As a recognised key partner in Ford's product development world, it will be incumbent on us to develop new best practises and methods of operating that will improve quality and reduce the time to market.

"Our design and engineering lead role for a new global light commercial vehicle architecture will require us to share these best practises with our partners around the world and help drive their implementation."

Significant investment in world class facilities to deliver state-of-the-art vehicle dynamics, safety and refinement will take place at Ford Australia's operations in Broadmeadows, Geelong and the You Yangs to ensure the company can take advantage of strategic global opportunities.

Additionally, the company will also expand its core design and engineering staff.

Investing in the future

The projects announced by Ford Australia today, along with the company's new strategic focus, will ensure the success of Ford in Australia for the foreseeable future.

"Our business is changing," said Mr Gorman.

"We have been very successful with our business model over the past 80 years. Now is the time to take our company to the next level and grow our business even further. Today's initiatives and investment plans are the first step in a new strategic direction for our company.

"Although some of these plans are longer term in nature, the recognition shown to our product development team and the broader Ford Australia business through projects such as the light commercial vehicle architecture and the state-of-the-art rear wheel drive platform, proves that we are on the right track and that our direction is the right one for the future of our company."

Ford Australia history

Ford cars have been sold in Australia since 1904. Growing demand for Ford vehicles led to the establishment of the Ford Motor Company of Australia on March 31, 1925.

Ford began production of the Falcon in 1960 – a vehicle that now holds the mantle of Australia's longest running nameplate. Seven generations of the Falcon have been produced and it is joined by Territory as the only two Australian vehicles that are wholly designed, developed and built locally.

Headquarters are located in Broadmeadows, on the northern outskirts of Melbourne, along with an assembly plant, research centre, engineering & technology centre, training centre and Ford Customer Service Division.

The company's proving ground is located in the You Yangs outside Geelong and casting, stamping and engine plants are all located in Geelong. A significant portion of the company's product development team is also based at Geelong.

Ford has 230 dealers located around Australia and also operates regional offices in each major capital city.

[Paxton]

As posted Here by me.

[Lukeyson]

That info is so yesterday ;)